CP
All Stars
Jason Cohen
A 33-year-old Oracle DBA and developer enjoys the freedom of his virtual
company, a business with no walls or hierarchy, but plenty of collaboration.
by David Enders
Copyright ©2000 Contract Professional Magazine/CPUniverse. All rights
reserved. Used by permission
The morning drive. The politics. The gossip. That annoying guy
or gal down the hall. The same four earth-tone-blue, fabric-covered
cubicle walls day in and day out. There are so many things to hate
about the office.
The office should be -- and always has been -- about people. People
communicating, collaborating, and integrating their unique skills.
How did we ever get locked into those four walls in the first place?
Contract Professional All Star Jason Cohen, a 33-year-old Oracle
DBA and developer from Huntington, N.Y., is breaking down the office
walls in his "virtual office" consulting company, Webspedite.
The virtual office business approach allows Cohen to offer a full
range of consulting services, including technical consulting, Web
hosting, creative design, Web advertising, and an assortment of
packaged software products, without the overhead and four walls
of the larger consulting firms. The virtual office, he says, offers
the benefits of bigness and the speed and flexibility of smallness.
"There is strength in numbers. The whole really is greater than
the sum of its parts," Cohen says of the benefits of collaborating
with other free agents. "Besides, you can only take on so much work
by yourself. You can only be in one place at a time."
Cohen says potential clients find him through referrals from his
collaborative partners or through FreeAgent.com.
If he doesn't have the skills they're looking for, he can still
take on the technical requirements by bringing in collaborative
help. "We partner with each other, and to the prospective client,
we look like one company. We create a virtual company and pull all
of our skills under one umbrella."
The bottom line to the virtual office approach, he says, "is that
the client doesn't get shuffled around. Clients just don't want
that anymore. They want one point of contact that can take care
of all their needs."
The concept itself, partnering with others who share a complementary
market interest, is nothing new. The Japanese have been forming
"keiretsus" at the corporate level for decades. The
Gartner Institute forecasts that by 2004, 60 percent of IT contractors
will participate in some form of a free-flowing, flexible, virtual
office where they will band and disband according to the demands
of the marketplace.
Cohen has been consulting for the better part of 10 years, the
last three as an independent through his company. He specializes
in project management, Oracle 7 and 8i administration, PL/SQL development,
object-oriented architecture, and PowerBuilder development and instruction.
He brings on other consultants as needed, sometimes as employees
of Webspedite and sometimes in 1099 arrangements, to leverage their
skills and package their combined expertise to deliver added business
value.
Raised in Brooklyn before moving to Florida at age 10, Cohen wasn't
introduced to IT as a career until he met his future wife, Ellen.
"She was a COBOL programmer. I remember her showing me what she
did for a living. It looked like Russian to me, but it sparked my
interest." Working at the time as a maintenance and HVAC man at
a Tampa apartment complex, Cohen recalls it didn't take much coaxing
to get out of the 90-degree heat and into computer science classes
to earn his associate's degree.
After COBOL programming for three years, in 1994 Cohen landed a
contract in Fort Wayne, Ind., to assist in converting a company's
sales application from a mainframe platform to client/server. The
client/server environment consisted of PowerBuilder 3.0 and Oracle
7.0. He served as project lead on the "pricing" portion of the application,
developing the application, modifying Oracle tables, views, indexes,
and procedures as needed, and managing two other consultants. "I
viewed that contract as paying my client/server dues," Cohen says.
"But I knew then that that was where I wanted my career to go."
He returned briefly to permanent employment in 1995 in Tampa as
a project leader, rewriting a mission-critical insurance case tracking
system using Oracle 7.1, PowerBuilder 4.0, PowerTool, Erwin, and
PVCS. The company lost its CEO in the middle of the project and,
as often happens in the traditional office place, the new political
climate stopped development in its tracks. Ironically, Cohen was
brought back on as a consultant in 1997 to finish the project, which
became known as CaseMan. He estimates the OLTP-based docketing system
for insurance claims increased the company's productivity by 30
percent.
The success of the project, he says, hinged on understanding the
client's business. "Through JAD [Joint Application Development]
sessions we learned how they do their work and all the business
rules involved. Then we developed the software so they could do
that work as efficiently as possible."
Explaining business rules and procedures is often glossed over
or completely ignored by many clients, Cohen says. "Most of my clients
hire me to complete a project by a certain date. The pressure to
complete the project by that certain date causes the project manager
to lose sight of the need for the consultant to first understand
the business. In order for a company to fully gain the benefits
from hiring a consultant, that company must make time to teach the
consultant their business strategy, goals, and philosophies," he
says. "If not, they risk having a product developed that does not
meet their requirements."
Since going independent, Cohen and his wife have moved back to
New York to be near family and friends. He actively markets products
and services offered by Webspedite, partnering with vendors and
other IT professionals as needed. One such product, TransferEase,
a PowerBuilder application that automates the college transfer credit
evaluation process, is marketed through trade shows, trade magazines,
and the help of a 1099 partner. Harold Horton, a former registrar
for Franklin University in Ohio, was brought on, Cohen says, to
bring added credibility in marketing the product. He is looking
into a possible partnership with another company that offers PowerBuilder-based
application modules targeted for colleges and universities. The
TransferEase product has been purchased by five colleges and 50
to 60 others are showing interest, Cohen says.
Since the virtual office has no corporate hierarchy, trust is key
to its success, Cohen says. "Trust in other consultants is a must.
No one should partner with someone they do not trust. Besides trust,
you need a clear understanding of the other consultants' skill sets,
needs, and goals. It's sort of like a Wal-Mart always knowing what
their inventory consists of. By knowing this, you can better serve
your customers' needs. You also need a constant connection to the
Internet. Because it is a virtual office, we communicate via e-mail
all the time. The phone is hardly used."
Cohen is currently consulting as an Oracle 8i DBA for Adecco
Staffing, Inc., in New York, building a staging database before
the company's data is loaded into Olsten's systems. He is studying
for Oracle OCP certification. "Being a consultant gives me more
flexibility and choices than if I were a full-time employee," Cohen
asserts. "I control my own benefits, salary, and vacation. In some
cases, I control my own work schedule. I don't have the stress of
always questioning the stability of my company. I don't have to
get involved in the politics that occur in a corporation. I am also
in full control of my career path. I don't have to stick with the
technologies that the company has chosen. I just choose which skills
I want to have and then find a client who has a need for those skills."
Thomas Malone, Patrick J. McGovern Professor of Information Systems
at the Massachusetts
Institute of Technology's Sloan School of Management, said in
his 1998 prognostication "The Dawn of the E-Lance Economy" that
"business organizations are, in essence, mechanisms for coordination."
The coordinating technologies of the 21st century have the power
to render the old nine-to-five office obsolete.
The power to break down walls. There are so many things to love
about the virtual office. If you want, you can even take a morning
drive, talk politics, gossip...maybe get to know that interesting
guy or gal down the hall.
David Enders is a freelance writer in Austin, Texas.
Contract Professional/CPUniverse, Dec. 21, 2000.